Ubuntu Security Notice - xfce4-terminal vulnerability (USN-497-1 )
... Ubuntu Security Notice - xfce4-terminal vulnerability (USN-497-1 ) Ubuntu Security Notice USN-497-1 August 14, 2007 ...
$8 Billion Jet Order by British Airways - New York Times
 Turkish Press | $8 Billion Jet Order by British Airways New York Times - By NICOLA CLARK PARIS, Sept. 27 - British Airways announced an overhaul of its aged and fuel-guzzling fleet of long-haul jets on Thursday, placing orders for the latest generation of Airbus and Boeing planes valued at more than $8 billion. British Airways orders 24 Boeing jets, 12 A380s Airline's choice of A380 not a blow, Boeing exec says |
U.K. McDonald's to serve up free Wi-Fi
Outlets across the U.K. are set to become wireless hot spots, as chain attempts to update its image and attract more businesspeople. Fast-food chain McDonald's is about to launch free Wi-Fi service across its 1,200 outlets in the U.K., claiming that this will make the company the largest...
Atheros announces single and dual-band 802.11n single-chippers
Atheros today announced two single-chip 802.11n solutions and associated PCIe reference designs. The new dual-band AR9280 and single-band AR9281 integrate the radio, baseband/MAC and host PCIe interface into single chip 10mm x 10mm QFN...
First, last and other impressions
Email is not just a sales flyer in electronic form. Emails impact the way recipients think about you, your business or your brand. Each and every message influences the image and impression people have.
Once you accept this, you must also accept that every email (and every element of each email) contributes to this experiential effect.
In this sense, every email becomes a marketing one.
That has many consequences. For example, it suggests there should be marketing input to all outgoing email from your business, whoever sends it.
Consider one of last year's hot trends: adding marketing elements to transactional email.
This happened partly because people spotted the selling opportunity (think of Amazon's "recommendations" built into order confirmations.)
But it also happened because of a recognition that transactional emails have a marketing impact. So they need care and attention in terms of tone, style, branding as well.
Equally, if you accept the "brand experience" role of email, then every element in your email and every interaction with your email system has a potential impact on this experience.
Which is why oft-forgotten aspects of email life, like administrative headers and footers deserve more marketer love than they get.
Two weeks ago, for example, Stefan Pollard wrote about the snippet text. And just yesterday Lisa Harmon pulled out a few examples to illustrate some possible approaches for the little lines of text that top your email (check the comments on her post, too.)
Perhaps the most ignored aspect of email is the unsubscribe mechanism. Chad White just released the "Retail Email Unsubscribe Benchmark Study," which demonstrates how leading retailers are handling (or not) this email marketing orphan.
Chad shows there is much room for improvement.
When people leave your list, they are not necessarily ending their relationship with your business as a whole. They are just choosing to no longer hear from you through the medium of your email newsletter or sales list.
That's an important point. When they leave your list, you must leave them with a positive impression. Because they are still customers or prospects. Still, perhaps, interacting with you in other ways or through other channels.
Consider also that people trying to unsubscribe aren't necessarily saying they want to leave your list. What they are really saying is "I'm not interested in your content" or "you send me too many emails."
So the unsubscribe process is also an opportunity. To make a positive impact. To learn where you are going wrong with your emails. To present would-be unsubscribes with alternatives that address their needs and keep them on board.
That means:
- intuitive, user-friendly unsubscribe mechanisms
- ...with instructions or content written with as much copywriting care as you'd give to the rest of your email
- ...with opportunities to solicit feedback
- ...and presenting alternatives: let users change content or frequency preferences, or point them to other ways of getting info from you, such as RSS feeds.
Tags: email marketing, list management, email unsubscribes
Toshiba drops HD DVD, has no Blu-ray plans
Ending a longstanding format war, Toshiba on Tuesday formally announced that it would halt production of HD DVD devices and discs, all but rendering the format obsolete. In a confirmation of Japanese reports, the company plans to wind down hardware production by March for both stand-alone movie players and PC drives. Development of notebook HD DV...
The Quick and Dirty On Choosing a Domain Name
Many people ask me to give them advice on which domain name to choose... Example: Which one do you think is better for a driving school in a city named Kelowna? (Assuming they're all avai...
Learning Suffers If Brain Transcript Isn't Transported Far Out To End Of Neurons
Neuroscientists have solved a mystery that lies at the heart of human learning, and they say the solution may help explain some forms of mental retardation as well as provide clues to overall brain functioning.
Asus Sells out of Eee Box in Taiwan Debut
Asustek's Eee Box sold out in its Taiwan debut on Wednesday, thanks in part to a surprisingly low price.
La Guardia Civil detiene a dos menores por la paliza a una ecuatoriana en Madrid
La Guardia Civil ha detenido a dos menores y ha imputado a una tercera por la agresión sufrida hace 16 días por una niña de 14 años en la localidad madrileña de Colmenarejo, que fue grabada y difundida a través de mensajes de móvil e Internet. Al tratarse de menores y derivar el caso a la Fiscalía especial, la Benemérita no ha aportado más detalles.La agresión tuvo lugar el pasado 23 de julio en un descampado de Colmenarejo y fue protagonizada por una menor de nacionalidad española q
CW retools fabled teen show `Beverly Hills, 90210' (AP)
AP - "Gutter balls only, please!" someone yells during a rehearsal at the Lucky Strike bowling alley for the CW's new series "90210." So co-stars Jessica Stroup and Shenae Grimes downplay their bowling skills.
Exercise Pill: The Couch Potato's Dream?
LiveScience.com - News of an "exercise pill" announced earlier this month has some couch potatoes hoping they can make the 2012 U.S. Olympic team after all. All one needs, apparently, is a dream and a Big Gulp to wash down those prescription meds. (Read on Source)
BMX cycling events postponed due to rain - Los Angeles Times
 China Daily | BMX cycling events postponed due to rain Los Angeles Times - Californian Mike Day, expected to be BMX cycling's first Olympic champion, has to wait until Friday. The delay gives fellow US rider Kyle Bennett more time to recover from his shoulder injury. Steady Rain Puts BMX Competition on Hold for a Day American BMX riders advance; rain delays Thursday's racing |
Cell Phones in Spain - SIM Card is the Best Option
In recent years, Spain has become a travel destination for business people and tourists alike. If you are planning a trip to this beautiful country and wish to have the use of a cell phone, there are ...
sit n go pro review
SIT N GO PRO sep 08 Detailed sit n go review Sit n go pro (i will just refer to it as sit n go from now on for shortness) is a professionally written e-book and video tutorial that offers...
HTML Snapshot 2.1.2008.901
... Java and Ruby are provided. Small footprint (less than 300k) for web application Support Windows Vista and IE7 now Convert html to text Support Windows X64 edition (under x64 window) ...
Sylvania 300 Finish - Pro Fantasy Sports
 SkySports | Sylvania 300 Finish Pro Fantasy Sports - Greg Biffle won the Sylvania 300 at New Hampshire Motor Speedway, his first victory since his victory last season at Kansas Speedway. First win of '08 raises Biffle's profile, chances Greg Biffle?s late surge is smokin? |
Involver Founders Rahim Fazal and Noah Horton Named Two of America's Coolest Young Entrepreneurs by
Fazal and Horton developed the Involver video marketing platform, allowing companies to easily build and distribute video campaigns to audiences on social networks. (PRWeb Sep 29, 2008)
Read the full story at http://www.prweb.com/releases/2008/09/prweb1398414.htm
BrandExtract Wins Three 2008 WebAwards in International Competition
... LLC, an integrated branding and communications firm, for its work in the areas of Web design and development on behalf of three of its clients, Varel International, Uson and Dessert ...
Red Hat Looks to Mainstream Markets for Growth
Computerworld: "Expanding Linux adoption beyond key vertical markets is an important driver for Red Hat's growth, which remains steady even as one of its strongest customer sectors, financial services, is getting hit hard by the U.S. crisis, the company's CEO, Jim Whitehurst, said Tuesday."
Sunken treasure
Glittering maritime hoard gives glimpse of ancient past
SNC Buys Spacedev
SpaceDev Signs Agreement to Be Acquired by Sierra Nevada Corporation "SpaceDev, Inc. announced [Monday] that it has signed an agreement to be acquired by privately-held Sierra Nevada Corporation (SNC). Under the agreement, SNC would acquire for cash the outstanding equity of SpaceDev for the gross purchase price of $38 million, which after ... (Read on Source)
Delmar Expands Course Offerings in Interactive Automotive Technician Training Series
Newest Additions help equip technicians with consultation skills (PRWeb Nov 4, 2008)
Read the full story at http://www.prweb.com/releases/Cengage_Learning/Training_Series/prweb1566984.htm
Extreme Makeover: White House Edition — Reimagining the President's Residence
For all its majesty, the White House is basically the same knockoff neoclassical manse that John Adams relocated to in 1800. Sure, it's riddled with history—but shouldn't we just turn it into a museum and start fresh with something engineered for 21st-century challenges? That's the idea behind White House Redux, a competition to redesign the executive residence, organized by the Storefront for Art and Architecture and the Control Group. As the judges, including heavyweights like MacArthur Fellow architect Liz Diller and digital artist John Maeda, culled through the nearly 500 entries, distinct trends emerged. Highlight: numerous projects recasting the building as an ark—untethered and mobile. Lowlight: multiple entries in the shallowly dissident black-painted White House genre. Here are a few of our favorites.
1 // White House
Designers: Grant Gibson, Chris-Annmarie Spencer
This subterranean entry comprises an upside-down ziggurat with rooms organized in an inverted version of the executive branch's org chart. At ground level are the publicly accessible spaces you might see on a tour, while the most private areas—like the situation room and the Oval Office—are way down below.
2 // White Screen
Designers: Eric Howeler, Meredith Miller, Casey Renner, Meejin Yoon
The creators of White Screen think the executive branch's hijinks should unfold live on TV—like Big Brother, but without all the daiquiris. Here the executive mansion becomes a kind of panopticon, with each wing facing outward through a massive screen, like a TV set with just one channel.
3 // White Wing
Designers: Ralf Arno Schormann, Alex Schulz
With America's interests ever more far-flung, modern presidents have become essentially itinerant. So the designers of White Wing propose a zeppelin containing the commander- in-chief and his entire staff. It could touch down wherever needed—from Pennsylvania Avenue to Red Square.
Visopsys 0.41 Released; An Introduction
... of Visopsys. During the day he slaves for "the man", doing development work on Linux kernel modules at in London, United Kingdom. The rest of the time you can find ...
Microsoft looks at Sun for search answers
... comes to Internet search, Microsoft has turned to Sun Microsystems for help promoting its Internet Explorer browser toolbar. The deal between the two formerly rival firms involves Sun plugging the ...
New Ebola virus
At least one little corner of the biodiversity problem seems to be doing well: biodiversity among deadly diseases. An outbreak of Ebola disease in Uganda in 2007 has now been shown to be caused by a previously unknown variant, now called Bundibugyo ebolavirus . Read the rest of this post... | Read the comments on this post... (Read on Source)
name: MAGPIE